TikTok is introducing a new feature that permits them to reduce the amount of AI-created videos appearing in their feeds. This step comes as the platform revealed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a widespread release. This shift comes amid a increase in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost one in 10 of the fastest-growing video streams on a competing service primarily display content made by AI. A large amount of this content is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is often nonsensical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we aim to give people the power to increase or decrease of that, based on their own choices,” said a platform representative.
AI on the Platform
The platform announced that there are now 1.3bn videos on its service identified as artificially created. Collectively, in excess of 100 mn pieces of content are uploaded to the service each day, making AI content a limited part of its complete catalog.
User Control Features
Viewers will be in a position to limit or boost the amount of AI content they see by opening the topic control feature in the platform and choosing the AI content topic. Additional categories that are already be adjusted under the tool include news, style, beauty, and choreography.
AI Disclosure Rules
Its guidelines require users to label lifelike artificially created content, and it forbids harmful deepfakes of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be removed under its community policies.
In addition, the platform will from now on add an artificially created tag to content created with its own AI tools, or detected by an cross-platform project for identifying content made by AI. This measure is designed to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
The platform is additionally launching a two million dollar awareness program for professionals and groups to create learning resources about ethical AI use. This program will assist charitable organizations specializing in training programming and robotics.
Content Safety Approach
The platform has justified its content review process, during discussion over plans to lay off hundreds of safety staff in the United Kingdom. TikTok is planning to reduce hundreds of positions in its user protection department in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would continue to be important, but AI can protect employees by removing the most graphic content prior to it has to be seen by people. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
